I’ve looked through hundreds of band websites, from the professional sites designed by high-tech designers to the free sites you will discover at MySpace or Facebook. From this research, I’ve learned a few simple techniques to designing a website that serves its purpose. There are two purposes to every band website: first, to market your band; and second, to sell your CDs or digital downloads. If your site does any less, you are selling yourself short. So let’s get started doing 12 hot tips on how you can turn your website right into a money maker.
1. KIS. Keep it simple. Websites shouldn’t be flashy. You can test to impress people who have killer graphics and dazzling animation, but whatever you are doing is limiting the number of fans who will visit your website. I can’t tell you just how many times I stopped trying to surf a website that opened up with some fancy FLASH or gave you a blank page with a pop-up. That’s popular with the Major Labels, but more surfers find it essential to use pop-up stoppers because way too many people use pop-ups to deliver SPAM.
2. Use consistent navigation. It doesn’t ultimately matter where you put your navigation bar, but be consistent. Place it at the side or top of the page and give it fast and simple access. Also realize that se’s need clear and easy paths if they are going to navigate your site, and search engine traffic is something every website should make an effort to gain.
3. Know your market. You can not be all things to all people, so focus on a niche. If you play death metal music, cater each page compared to that style of music. Submit your site to those websites that link to that market. Exchange links with bands in your market.
4. Include your contact information. Just like with regular press kits, your site should be packed filled with contact information for the band, including a booking phone number, a mailing address, fax number when possible, and an email address. There is nothing more frustrating than having to search a website merely to find the owner’s email address. Post your contact info at the bottom of every page of one’s site, along with your email address. Offer the substitute for send from a form AND a hot linked email easily entirely on your pages.
5. Keep graphics to reasonable size. I have high-speed internet access, however the vast majority of the world does not. Most of those that don’t, don’t want to wait two minutes for your graphics to load. Optimize your graphics so they are under 30k, and your visitors will undoubtedly be even happier together with your band when they get to the music and information in an acceptable amount of time.
6. Add a newsletter. Unless you have a newsletter, you’re selling yourself short. Many folks don’t buy immediately. They wait until the time is right. Encourage these potential customers to join up by offering incentives like free MP3s, discounts on a CD, free ringtones or notification of upcoming gigs. Send out your newsletter on a regular basis to get your visitors excited about learning more about YOU. Use RSS feeds to easily enable subscription to your latest news.
7. Regularly Add content. People need a reason to come back to go to you, or they may forget about you. Include regular news updates on your own site, a journal, chat room, or online community. Build a sense of community which means that your visitors will want to keep coming back again and again.
8. Get a domain name. I understand you don’t want to spend big money on a website, but a domain name is vital for any professional band, and you could purchase one as for as little as $10 per year nowadays.
9. Use META Tags. It appears that more and more http://mp3paw.io people are forgetting to use META tags on their web pages. Despite the fact that search engines no more weigh them heavily in their algorithms, they’re still used to determine how well your site will rank.
10. Make it an easy task to accept payment. Unless you take credit cards on your website, you’re losing sales! You may still find a lot of great methods to accept payment through credit cards. Paypal, for example, allows you to setup a straightforward customizable store on your own website, and on top of that they only have a very minuscule little bit of the sale. Customers do not need to have a Paypal account to order.
11. Content, Content, Content. If you’ve been to any marketing websites, you should have heard how important relevant content is for your website. This remains as important now since it as ever was. Good content on your own website will sell your music products. This might mean streaming or downloadable MP3s, articles about your look of music, reviews of bands playing your style of music, or great ad copy that may sell your products. Great content is what makes a great website. If there is information or resources that are useful, you’ll develop repeat visitors. This will ultimately result in increased sales.
12. Put in a Links page. Many websites require you to add a reciprocal link from your own website to become added to theirs. Be sure you setup a links page to trade links with other websites.