Why are people interested in In-Play Sports Betting? A Review of a Qualitative Interview

Why are people interested in In-Play Sports Betting? A Review of a Qualitative Interview


Growing technical innovations and evolving customer habits have resulted in people UFABET  getting more access than ever before to a broader variety of online gaming markets and sports events. The usability of smartphone devices has supported sports betting in real time. The popularity of live sports betting (i.e.,’ in-play’ betting) has thus spread across Europe and the rest of the world. The purpose of this exploratory study was to explore perceptions and views on online sports betting. Qualitative interviews with 17 males and 2 females aged between 21 and 32 years were performed. A variety of semi-structured interview questions focused on pre-determined subject areas were posted to the participants. Socio-demographic information was gathered and to measure problem gambling, the Problem Gambling Severity Index (PGSI) was used. In order to define themes, the data was analysed using thematic analysis. Transcript analysis found many notable areas, including the ease of engaging in in-play sports betting, motives for engaging in in-play sports betting (including increased enthusiasm, knowledge/skill demonstration and reaction to live odds), and numerous reasons for using the ‘cash-out’ feature. The results will lead to the design of future research exploring the behaviour of in-play sports betting.


Many changes in the way customers perform and engage with gambling items have occurred in recent years. There is a continuous stream of technological advancement and the introduction of new features to the gambling market , especially in the UK market for sports betting. Owing to the fact that it offers a convenient and usable method of placing sports bets, mobile technology has been crucial in helping to increase the popularity of online sports betting. In bookmakers, sports betting has generally taken place within. Now, because of technological change, sports betting can take place in real time online through smartphones, laptops , and tablets and has changed how people can place their bets.

Furthermore, over the last few years, the number of mobile users in the UK has grown and over 85 percent of adults now own a mobile (Lee & Paul, 2018). Nearly 30 percent of online gamblers use a mobile device to place their bets, according to the UK Gambling Commission, and there has been a 10 percent growth in mobile usage between 2016 and 2017 (Gambling Commission, 2018a, b , c). Mobile betting enables people to bet from almost any location and can also allow people to position a variety of live bets on various sporting markets. These bets can be made with friends or alone from various locations (e.g., work, home, bars , restaurants).

There has been a growing conversion of sports betting into an online operation, and a rise in in-play betting has mirrored this rise. In-play sports betting involves wagering money on something after it has begun and before its end (e.g. who will score next in a soccer match) within a sporting event. It is also known as betting and ‘in-running’ betting for ‘live action’. Although it differs from sport to sport, live betting odds are generally derived from pre-match odds with the current score, time remaining, and other elements combined (e.g. the awarding of red and yellow cards, the prediction of next team or person to score, the correct score, the total number of goals, etc.) in the case of soccer. More than a fifth of all UK online gamblers have made an in-play bet, with the highest percentage of those aged 25-34 years (Gambling Commission, 2018a, b , c). In-play betting is an online operation, in large part. Bet365 (the most profitable British online bookmaker) announced that over three-quarters of their income from sports betting is generated from in-play betting (Barber, 2018) and that football (soccer) is the most common sport to bet on.

As well as the increasing use of apps for mobile devices, coverage of live soccer matches and other sporting fixtures from around the world has increased. This has contributed to an expansion in the demand for online gaming and a rise in the chances of gaming on these in-play markets. This is set to grow higher. As a result of a new UK broadcast deal, the English soccer Premier League displayed 200 out of 380 of its matches during 2018-2019, 42 more than 2017-2018. These new deals is the first live stream of a complete round of soccer matches in the UK (BBC Sport, 2018). Subsequently, there would be a rise in matches to engage betting customers.

The ‘cash out’ facility is also of interest, which has been added alongside the ability to bet in-play. The ‘cash out’ role is now provided by several online gambling operators to sports bettors. It helps sports bettors to settle an open bet at the time of ‘cashing out’ for a value given (Lopez-Gonzalez & Griffiths, 2017). This figure is based on the bet’s current status and the statistical probability of the winning bet. This number may also be larger or smaller than the sum of the initial stake.

In recent years, the study of in-play sports betting has been given increased attention. A prevalence study from the Gambling Commission (2016) indicated that individuals who bet in-play were more likely to be identified as problem gamblers. A recent scoping analysis found 16 academic papers that mentioned in-play sports betting (Killick & Griffiths, 2019) and concluded that in-play sports betting could be more risky than conventional gambling methods. The review also noted that various methods of study have been used to explore this field. The use of behavioural monitoring information provided to researchers by online gambling operators is one strategy. Such research has found that highly active gamblers are more likely to bet on in-play events (LaBrie, Laplante, Nelson, Schumann, & Shaffer, 2007) and that after a three-month period (LaPlante, Schumann, LaBrie, & Shaffer, 2008) they increased the frequency of the amount of in-play bets put. Secondly, some researchers used self-reporting methodologies and documented a correlation between the likelihood of problem gambling and in-play sports betting (Hing, Russell, Vitartas, & Lamont, 2015; Lopez-Gonzalez, Estévez, & Griffiths, 2019). The analysis also found theoretical papers that addressed the role of in-play sports betting structural characteristics. These papers suggested that in-play betting had turned conventional sports betting from a discontinuous form of gambling into a more continuous one, and that the higher frequency of in-play betting events would be more likely to have a correlation with problem gambling than discontinuous forms of gambling (i.e. low event frequency) (Griffiths & Auer, 2013; Lopez-Gonzalez & Griffiths, 2017).

Bet frequency (the number of bets made in a given time frame) and event frequency (how many games / matches are available to bet on in a particular time period) are two structural features related to in-play sports betting and possible problem gambling. Griffiths, 2012). It has also been argued that problem gambling is connected to the systemic features that reinforce and promote the conduct of gambling after it has begun (e.g., bet frequency, event frequency, event length, and pay-out interval; Griffiths & Auer, 2013). Lopez-Gonzalez and Griffiths (2017) indicated that during a time when emotions run high, the ‘cash out’ feature could be used and the systemic features of this feature could make it easier for sports bettors to lose control while placing their bets.

A analysis of 659 Spanish sports bettors was performed by Lopez-Gonzalez et al . ( 2019) and the relation between structural features of online sports betting and gambling intensity was examined. The findings showed that sports bettors were more likely to use in-play betting and the ‘cash out’ function with high problem gambling ratings. More recently, in-depth interviews with 19 online issue gamblers were carried out by Parke and Parke (2019). The ‘online sports betting loop,’ which included the latest structural features of the online sports betting industry, which included in-play sports betting, cash out, which instant deposit, was the key theme to emerge. They noticed that online sports betting included features allowing gamblers to re-engage with the sports betting operation almost instantly. Some of their participants found that maintaining their self-control was a struggle and others acknowledged that they were chasing their losses. The authors proposed that in this form of gambling, focus should be focused towards growing enforced breaks.

Other in-play sports betting studies have supported the theory that in-play sports betting may have a number of characteristics that allow people to bet more, and there may be a connexion between in-play sports betting and a chance of gambling damage (Lopez-Gonzalez et al., 2019; Lopez-Gonzalez, Griffiths, & Estévez, 2020; Parke & Parke, 2019). Lopez-Gonzalez et al. (2020) found that in a study of 659 Spanish sports bettors, those engaged in in-play sports betting (compared to those who did not) found significantly higher (1) problem gambling intensity, (2) sport watching consumption, (3) fast food consumption, (4) sport watching alcohol consumption, and (5) sport watching to avoid daily concerns. They concluded that in-play betting was correlated with impulsivity that occurred in situations where emotional engagement (i.e. watching and betting on live sport) was high.

A few studies have attempted to delineate the relationship between in-play sports betting among problem gamblers and increased damage. Previous studies found that bettors of impulse sports tend to bet