The key to successfully starting any business is a good business plan. In his eBook, Business Plan Secrets Revealed, Mike Elijah guides you step-by-step through the business plan process – from gathering the evidence you’ll use to build your plan to handing over your plan to qualified investors.
Writing it provides the basic information you need to write a business plan. But your real focus is revealing how you will communicate your plan to investors and convince them that your business is the best investment option for you.
When I unlocked the business plan secrets, my heart sank. You see, I promised Mike that I’d read his entire book before writing a review. Revealing Business Plan Secrets is not a regular ebook with one sentence paragraphs, big fonts, and large margins. It is full of information!
But when I started reading, I was pleasantly surprised. Mike’s writing style is attractive and practical, and his explanations simplify difficult concepts. Throughout the book, I felt like a friend was sitting with me on the back porch, naturally explaining how to do something exactly. It’s the kind of simple, practical application that you can only achieve when you fully understand a topic.
Mike’s clear understanding of business planning concepts is the result of an experience spanning more than 20 years. Mike helps business owners buy, sell, and finance their businesses. He has overseen manufacturing and sales sites in more than nine countries. He is a Certified Public Accountant, holds an MBA, and held the position of Chief Financial Officer for two companies listed on the stock exchange.
Uncovering your business plan secrets begins with tips for gathering and organizing the information you’ll need. From the start, Mike has focused on overcoming his biggest challenge: bridging the investor confidence gap. In the “Show Me the Numbers” chapter, Mike provides some of the clearest explanations for business financial statements I’ve ever read. If concepts like equity or cash flow statements make your eyes shine, that means your salvation has arrived.
The subsequent chapters of Business Plan Secrets Revealed really fulfill Mike’s promise to help you communicate your business plan effectively. There are complete instructions on how to write your business plan, including how to open and read your plan, and how to avoid nine common writing mistakes. Explains how choosing the right design can make your business plan easier to read. Mike concludes by telling you how to prepare for a critical time face-to-face with investors, including developing a 60-second verbal presentation of your business. Tips for finding investors and the resource section complete the book.
I have to admit it a few times while reading, I wondered, “Do I really need that much action plan?” This is not a fill-in-the-print business plan solution. But then I realized that if I really want to be successful, I need to know as much as possible about my work from the start. Before you start spending money. Before I put myself in danger in the market.
By the way, I was able to read the entire book. She emphasized that Mike fulfills what he promised on the cover: He teaches you how to quickly gather evidence, build a case for your business, write a readable plan that will attract investors and make your business the most attractive investment choice. Even if you already have other business planning resources, I recommend that you uncover business plan secrets.